When Labeled Cans Make Sense
When you’re enjoying your favorite beer, you’re probably too consumed with how great it tastes to put any real thought into the can and labeling. Well did you know that there is a difference between labeled cans and printed cans? Let Diamond Knot break it down and you can brag to your friends about your new found beer can knowledge!
Label v. Print
When a can is labeled, it is just what it sounds like: a blank can with a label attached. When a can is printed, the logo/design/name/etc. is printed on the can itself. That may seem like a purely stylistic choice, but there is actually more to it than that!
Benefits of Labeled Cans
Labeled cans do not require a full truck commitment to be shipped. A “full truck commitment” means that in order to ship, you must have 24 pallets worth of cans to ship. Obviously, the less you need to commit to ship, the less brewers have to worry about meeting minimum shipping requirements. It also means must packaging flexibility for small batch releases. This is good for the consumer because it means more options for getting their cans to you!
More options for you, the consumer, also means more options will be available at local markets, especially in single serve packages. It also means that you will have the opportunity to try limited releases that are traditionally only available on draft!
Not only will you get more options to try more beers, but it also gives breweries the ability to keep up with market trends. And that also means that the nimbleness of labeled cans gives breweries the opportunity to drive market trends!
Lastly, another added benefit to labeled cans is that blank cans can be used for multiple styles, whereas printed cans need more storage space. Less storage space needs = room for more beer! We can’t argue with that!
If you are looking for something new, consider labeled cans as these are generally limited releases, one-offs or just fun creative beers that may just be the next big thing! Stop in to one of Diamond Knot Brewery’s Taprooms today and try some for yourself!
And if you want to learn even more, click here for a great post of can sleeves vs. can printing.